Get Your Hands Nerdy » SEO

Attraction marketing articles explained

Dave Lopan — Tue, 07 Sep 2010 23:33:12 +0000

What attraction marketing articles do is use keywords that are placed within the text of an article. These words will help to attract traffic to your website, the concept behind this is to allow users to find these articles. The article will be written in a positive way in order to make any of your products or services look great. This is why you would want customers to find these articles, this keywords will help attract customers to the product and keep them interested in the product. Consider what this would do if you were selling an iPad by Apple. The articles would mention how the iPad works and what it could do for the customer, when the customer looks up the iPad, they will find this article and they will decide to buy the device after reading the content. What article marketing does is tell customers why they need your product, this can increase sales and you will enjoy profit as a result. The Internet is responsible for millions of dollars in sales every week, you need to use content that will attract customers and keep them interested. Article marketing uses content that is designed to do exactly this for the products that you are selling.

What online content creation can do for you is provide you with any content that you need. Buying articles online can be very expensive, this content is not what you need because the phrases used are different than what you need. The aim of an seo article is to choose good keywords in order to generate traffic based on those words. You can purchase custom content for an affordable price and attract more traffic. When you are able to increase traffic, you will notice that customers purchase your items and this is the purpose.

Local Search Optimization

Perry Hokapannon — Thu, 24 Jun 2010 03:09:03 +0000

For some companies, if they directly target a specific geographic location (city, state, or region) then it may be beneficial to include that in your site’s search engine optimization stategies. This ensures that when people are searching for something in their specific area, that your site and services are offered as a potential provider. Search engines see where the searcher is, and see where YOU are located based on the local search optimization of your site and local SEO can help your site to be seen by people in your area.

Your City & State
Make sure that the city and state where your business is located is mentioned in keywords located throughout your site, and most importantly, in the titles and subheadings on the major pages of your site. If the city and state where you are located is offered in the keywords, then you have better chances of your site coming up in the search results for someone who is looking for your exact kind of business in your exact geographic location. Local search engine optimization will help people to find your business that are in the same general area as you are.

Contact Information
Make sure that the contact information for your business is located prominently on your website so that search engines that are designed specifically for local business searching from either personal computers or cell phones can easily target your contact information. If these sites and types of searches can quickly locate your address and phone number, then they can provide this information to potential customers that much faster, putting you into contact with possible business. Having your contact information easily seen greatly aids in geo targeting.

Use Online Media
If you use a blog, press release or other form of online media to direct people to your site, and to your business, then you can build a stronger online presence, which can lead to showing up higher on the search engine results pages and getting more visits to your site and to the blog that is meant to promote your site. Online marketing is the fastest way to get more business to your site and to your company!

Local Links
To build your web based presence, like in the real world, people need to be talking about you. If real people are talking about your site in blogs, search engines recognize this. Localized keywords should be used to link to you. Use free link tracking software to manage this portion of your campaign

How To Track Your Keyword Ranking Using Google Analytics

Perry Hokapannon — Tue, 22 Dec 2009 02:12:29 +0000

Monitoring your keyword data is an integral part of developing a successful, profitable web site. Google Analytics is a free program offered by Google used to easily monitor the traffic data on your website. Analytics makes finding traffic referred to by search engines a relatively easy process. Unfortunately, however, finding where in Google’s Search Engine Results Pages (SERPs) you rank for particular keywords can be a rather tedious process…until now.

It is possible to have Google Analytics do all the work for you. The following process will outline how you can create a custom filter in GA that will automatically report your Google search engine ranking for each keyword. Spend less time searching for yourself, and more time generating quality content! Just please be sure to mind the warnings at the bottom of the article:

Instructions

Sign into Google Analytics and select your account from the list

You should now be looking at a page displaying your Profiles. Select “+ Add New Profile”.

Select the “Add a Profile for an existing domain” radio button. Select the associated domain from the drop down list, and name your new profile appropriately (something like “sitename rankings”…), choose your time zone and select “Continue”.

You will be taken back out to the Profile page, and you should see your newly created profile among the list. Select “Filter Manager >>”.

Choose “+ Add Filter”.

Name it appropriately in the “Filter Name” field, and choose the “Custom Filter” radio button. Under “Filter Type”, select “Advanced”.

Under “Field A -> Extract A” choose “Campaign Term” from the drop down, and fill in the blank field with the following text exactly as it is shown without the quotations: “(.*)”

Under “Field B -> Extract B”, choose “Referral” from the drop down, and fill in the black with the following minus quotes: “(\?|&)(cd)=([^&]*)”

Under “Output To -> Constructor”, choose “Campaign Term” from the drop down, and fill the blank field with this text minus the quotation: “$A1 ($B3)”

Match the following radio button accordingly: “Field A Required” (Yes), “Field B Required” (Yes), “Override Output Field” (Yes), and “Case Sensitive” (No).

Select the profile you’d like to associate with this filter under “Available Website Profiles”, and select the “Add >>” button. Select “Save Changes”, and you’re done.

That’s it! Now when you sign into Google Analytics to view your traffic data, the “Keywords” section, which tells you what search terms Google used to bring visitors to your site will also display what your SERPs ranking is for those phrases. Now, please read the warnings section to avoid any heartache.

Despite all of the warnings below, this filtering method is perfectly legal, and will save you ridiculous amount of time having to check your SERP status…especially for the OCD crowd out there (myself included).

Please pay attention to the adding a new profile step. If you apply this filter to your existing profile, the accuracy of your previous data records will be flawed.

This method does not provide accurate results for pay per click advertising like Adwords. It is meant to monitor organic search engine traffic.

From my testing, this only returns Google results.

Google is constantly applying updates and changes to their data centers, as well as their search engine algorithm, and therefore your results may not always be 100% accurate.

In line with the previous warning, new search engine phrases aren’t always reported accurately.